tenure

How to blog, get tenure and prosper: A very useful engine

This is part 2 of my four-part series on blogging and tenure. In the last installment, I mentioned the kinds of motivations that might drive a tenure-track scientist to blog, and naturally your personal motivation will help drive your writing style. What I aim to do in this installment is to discuss some of the issues you should consider to maximize your blog’s impact. How should you position your content to reach a broader public? Should you worry about rankings? How do you explain to your colleagues that a blog is not a distraction from your research? Can you actually make it work for you? And should you worry about your unruly commenters?

Read some blogs. You’ll find they all have different styles, different scopes, and different voices. Some scientists write blogs mostly about politics or religion. Others write mainly for educators, or for the public, or for their students. Some write mainly for other professionals, others include lots of pictures of their cats.

There are probably a hundred different approaches to blogging that might add to your scientific career, and you just have to find the voice that will work for you. In this series, I’m not advocating for any particular blogging style. Instead, I’m outlining strategies to help turn your own particular style into an asset for your research and your tenure dossier.

How to blog, get tenure and prosper: Starting the blog

This is the first of a four-part series on blogging and tenure. Each installment covers a different portion of the tenure process, from starting and establishing the tone of your blog, up to documenting your blog for your tenure dossier. I don't guarantee anything, and I certainly don't have all the answers, but I worked hard to develop some strategies in my tenure chase, and you may find some of them helpful.

Last month, the University of Wisconsin officially granted me tenure. So, I can say without any doubt (if other examples had not been sufficient), it is absolutely possible to write a daily, high-profile blog and still be recognized by your colleagues as a scholar. In fact, it is possible to blog, do good research, and earn tenure at a Research I university.

That seems like progress, compared to the situation four years ago when I began blogging. A few high-profile tenure denials in late 2005, including physicist Sean Carroll and political scientist Daniel Drezner, made it seem like a blog might be the kiss of death for a research reputation. Inside Higher Education ran a story on the subject, as did Slate, with the melodramatic title, "Attack of the Career-killing Blogs". Since I was interviewed in that article, I suppose I should have been a little nervous (I wrote about it here).

Happily things have changed. With the rise of science blogging, people have become much more aware of the ways that a blog can contribute to a career in science. If you establish a readership, the chances are your colleagues will find out about your blog themselves, instead of looking at you in befuddlement. Blogs are not research, but in some fields they have become an important part of the process of networking and critical commentary. A well-written blog is far from a liability to a scientific career, and may be a real boon.

However, the transition to a blogging professoriate has barely begun. A large fraction of today's science bloggers are graduate students. Some have finished their degrees within the past few years, moved on to postdocs and to assistant professorships. Starting on the tenure track exposes young researchers to some unexpected minefields, and there are special challenges when a blog is involved.

Other young researchers may be reading and using blogs intensively and wondering whether it would be worthwhile to start writing. I was in the same situation some four years ago, so I know the feeling.

I'm writing these posts to share my experience. I spent a lot of time evaluating and preparing my blog for the tenure process. From the beginning, I knew that blogging would be only a minor aspect of my tenure review, because the focus of tenure evaluation at UW is research activity. My main goal was to highlight the ways that my blog has enhanced my research and public service presence, and to show that blogging does not detract from my research agenda. I succeeded in those goals, using a number of strategies along the way that may be useful for other people approaching their tenure reviews. Some of these strategies are common sense; others may surprise you.

I realize that I have embarked on a different project than many science bloggers. Most of my words have to do with my field of study. Many blogs include a broader mix of commentary, including political and social subjects. Since I'm an avid reader of many different kinds of blogs, I can comment to some extent on the ways that different subjects and tones may be incorporated into a professional career.

The full story is divided into four parts. In the final installment, which may be most useful to current bloggers, I will describe the specific strategies that I applied to quantify my blog's role as a service to the field and to the public. Over the next two weeks, I'll be discussing strategies to build a blog's reputation and readership in the years leading up to tenure review, and some ways to integrate research with blogging.

Today, I weigh the pluses and minuses of starting a blog on the tenure track, including the key question of anonymity. This will be especially relevant if you are newly on the tenure track and considering starting a blog. You may also find some of it useful if you have a blog already and are considering shedding a pseudonym and making a blog part of your academic life.

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