john hawks weblog

paleoanthropology, genetics and evolution

cultural evolution

  • Mailbag: Cultural evolution

    Tue, 2011-09-20 16:44 -- John Hawks

    I just finished listening to your lectures of rise of humans and it was thoroughly a very nice and complete coverage of recent understandings of this matter. THANK YOU, But there is a burning question and issue in my mind that I like to share and ask you.
    The genetic evolution has been clearly the engine of evolution before human kind but arguably the recent cultural evolution-I call it intellectual evolution- by far is the engine of changes in the history of our species. As you mentioned in the last lecture of that series.
    But intellectual selection that instead of gathering genes-packs of information- on DNA, has gathered information first on Nervous system- from primitive reflexes all the way to complex memory systems in human brain- and later the information packages in language, writing,computer net works, the selection method that its rate of change is the determining factor of our present and future events, has not found its importance and detailed definition and applications in the mind of students and even scholars yet?? What is missing in this picture?

    Thank you so much for the kind words. I agree, cultural evolution has been very powerful but we as yet have no clear way of describing or predicting its progress. Partly it comes down to the model. With genetics, we know certain regular aspects of inheritance that allow us to make strong predictions about how evolution will occur. With culture, it is difficult to define the basic aspects of information that are transmitted, or to describe their dynamics. Humans change information as they transmit it, in ways that are not analogous to genetic changes. So, the topic is very complicated but naturally very interesting.

  • Names, culture, and popularity

    Thu, 2009-06-18 10:30 -- John Hawks

    I've had this paper about "adoption speed" and cultural tastes on my desktop for more than a month, meaning to write something about it. Here's the abstract:

    Products, styles, and social movements often catch on and become popular, but little is known about why such identity-relevant cultural tastes and practices die out. We demonstrate that the velocity of adoption may affect abandonment: Analysis of over 100 years of data on first-name adoption in both France and the United States illustrates that cultural tastes that have been adopted quickly die faster (i.e., are less likely to persist). Mirroring this aggregate pattern, at the individual level, expecting parents are more hesitant to adopt names that recently experienced sharper increases in adoption. Further analysis indicate that these effects are driven by concerns about symbolic value: Fads are perceived negatively, so people avoid identity-relevant items with sharply increasing popularity because they believe that they will be short lived. Ancillary analyses also indicate that, in contrast to conventional wisdom, identity-relevant cultural products that are adopted quickly tend to be less successful overall (i.e., reduced cumulative adoption). These results suggest a potential alternate way to explain diffusion patterns that are traditionally seen as driven by saturation of a pool of potential adopters. They also shed light on one factor that may lead cultural tastes to die out.

    OK, so the basic idea is that people can tell when something is getting popular really fast, and they start to be less and less likely to adopt the trend. The study doesn't directly address whether that might be due to the availability of copycats -- once "Braden" gets popular enough, people start to divert to sound-alike names like Jayden, Aidan, and Kayden. I wonder how much companies actively try to invoke this process -- how much of an opening is there for a Microsoft Zune or Palm Pre from those who might sense the Apple iPod or iPhone growth has been too fast? And how much of a "slow build" happens because you build the appearance of "classic style" as opposed to fad. I remember how fast people stopped wearing "Jams" by 1990, whereas the Gap seems to have single-handedly generated a never-ending trend of khaki.

    One interesting thing is that just after this paper came out, WolframAlpha went public. And you can basically do all the research for the paper on that interface with a simple one-phrase search. For example, here's a search result for the historical popularity of my twins' names in the U.S.:

    Sadie and Lucy name history, U. S. demography

    Oh, yes. That's quite a time-waster we have there.

    References:

    Berger J, Le Mens G. 2009. How adoption speed affects the abandonment of cultural tastes. Proc Nat Acad Sci USA (early online) doi:10.1073/pnas.0812647106

  • Polly Wiessner profile

    Mon, 2009-05-25 22:47 -- John Hawks

    The New York Times' Claudia Dreifus interviews anthropologist Polly Wiessner, known for her pathbreaking work on Hxaro exchange among the !Kung and other social networks in small-scale societies.

    Q. WHY ARE THESE NETWORKS WORTH STUDYING?

    A. I think they are a clue to how modern humans moved out of Africa around 45,000 years ago. Unless these migrants had support systems in a founding group and could maintain ties with them, it probably wouldn’t have been possible to keep pushing into unknown territory.

    It only took modern humans some 5,000 years to move out of Africa, cross Eurasia and end up in Australia. I think that the invention of social networks — the storing of relationships for a time when you will need them — is what facilitated this expansion.

    The interview trends from here into the impact of Facebook on today's social networks, and the changes technology may bring to the Kalahari.

  • Migration and social change

    Wed, 2009-01-07 10:14 -- John Hawks

    Peter Richerson and Robert Boyd are well-known for their studies of processes of culture change. They apply principles from biological evolution to form hypotheses about changes of cultural traits over time.

    In the December 18 issue of Nature, Richerson and Boyd have an essay titled, "Migration: an engine for social change." In the essay, they advance the hypothesis that migration is a "selective" mechanism of social change:

    As cultural evolutionists interested in how societies change over the long term, we have thought a lot about migration, but only recently tumbled to an obvious idea: migration has a profound effect on how societies evolve culturally because it is selective. People move to societies that provide a more attractive way of life and, all other things being equal, this process spreads ideas and institutions that promote economic efficiency, social order and equality.

    This idea draws from an analogy with the evolutionary mechanism of gene flow. Migration of individuals may cause an adaptive gene from one population to enter another population where it had previously been absent. A population that is a net recipient of gene flow from other regions may thereby receive a large store of alleles for selection later to work upon.

    In the context of Premo and Hublin's hypothesis that culture tended to impede migration in the Pleistocene, Richerson and Boyd's model of migration accelerating culture change is an interesting contrast.

    Migration rates between historic hunter-gatherer groups were quite high. Minimal bands are exogamous units -- nearly all marriages occur between these small groups. The larger groups made up of several bands -- sometimes called tribes -- are endogamous, but rates of migration between them are nevertheless high. For example, Joe Birdsell estimated intermarriage rates between tribes of Australian hunter-gatherers at 14 percent (that is, 14 percent of marriages involved members of different tribes).

    Richerson and Boyd mention migration in small-scale societies (they use the example of Papua New Guinea). But more broadly, they want to apply their idea to the recent large movements of people from poor nations into rich ones:

    We believe that immigration generates far more cultural evolution today than does conquest. Flows of migrants are often substantial. Foreign-born people, mainly from Latin America and Asia, compose about 11% of the current US population, a figure close to historical averages. The richer countries of Europe, such as Sweden, Norway and Germany, once the source of streams of immigrants to the United States and elsewhere, are now receiving people from Asia, Africa and poorer European countries such as Poland and the Balkan states.

    Eleven percent migrants would be a high value for historic tribes of hunter-gatherers -- where children are perhaps half the population. Considering adults only, it might not be so unreasonable for small-scale societies. If these people transplant successful cultural elements -- effective technologies or ecological knowledge, for example -- then such migration will be an important way of equalizing the cultural adaptation of different societies. In other words, gene flow as applied to ideas.

    But I can think of at least two weaknesses with the biological analogy.

    1. Gene flow may introduces alleles that would otherwise be absent in a small population. But a very large population would be likely to get those alleles anyway. Likewise, ideas may be subject to diminishing returns: a immigrants might make a large difference to the set of ideas available in a small backwater society, but even a very large store of migrants may make little additional difference to an already-large cosmopolitan society.

    2. Cultural "institutions" include things like economic laws, education systems, dispositions of marriages, births and child care obligations, and political structures. Each is an invention involving the interaction of many ideas, and they work to the extent that ideas and behaviors are shared. A relatively small amount of graft and violence, for example in 1920's Chicago, can subvert a political and legal system that depends on widespread honesty and compliance. If we were to think of a biological analogy for such complicated systems, we would probably tend to think of "coadapted gene complexes" -- instances in which the adaptive value of one gene depends on the presence or absence of many other genes. Coadapted gene complexes are instances in which gene flow may not typically lead to any additional power for selection. At an extreme, gene flow may lead to disruptive selection, or reinforcement of slight genetic barriers may enhance or accelerate speciation.

    The biological analogy loses force if these weaknesses apply. I tend to think that if we are looking for causes of "cultural evolution," we should attend carefully to cases where biological evolution may lead to similar conflicts where one force (migration) generates opposing effects (adaptive and maladaptive). Sometimes gene flow has a bad outcome -- at least to the extent that "bad" means "lower mean fitness."

    In his 2003 book, Historical Dynamics,, Peter Turchin develops a model of culture change that emphasizes group solidarity. Following Ibn Khaldun, Turchin refers to the cohesive character of a group of people as asabiya. In his theory, relatively small societies forming in frontier regions are subject to intense selection. Societies that develop common feeling and solidarity tend to persist; those that remain dissolute tend to be absorbed by larger entities. Over time, a few or a single society may come to dominate a large region -- forming an empire. But these large societies slowly lose their common feeling over time, resulting in their eventual loss of political cohesion and overthrow at the hands of upstart peoples with higher asabiya.

    I mention this theory not to explain it in depth, but to point out that it has roughly opposite predictions from the hypothesis Richerson and Boyd propose. In Turchin's model, widespread immigration may follow as a consequence of empire's spread and success, but this immigration is one of several forces that weakens or destabilizes the society. Richerson and Boyd's scenario, in which immigration strengthens a society, would seem relevant in Turchin's model only at times when the society is initially forming.

    But immigrants, and their descendants, adopt some of the ideas and institutions that make their new homes better places to live and raise families. This integration promotes the spread of ideas and institutions that encourage order, justice and economic efficiency.

    I think that integration is a difficult problem that demands its own solutions -- new ideas and institutions to facilitate the interactions of people who don't have the same background or necessarily the same language. Some societies have made this work, others have not, and they have done so using different ideas and institutions. In particular, "economic efficiency" and "justice" have different relations to immigration in the U.S. compared to Saudi Arabia. Or in the U.S. today compared to the U.S. in 1910. And some nations have made effective use of ideas from other cultures without massive immigration. Japan between 1860 and 1930 and Britain between 1700 and 1850 would seem to fall into this category.

    We may say that the Chinese unwillingness to adopt Western ideas, trade, and immigration through the early twentieth century had a bad outcome. But are we measuring the outcome in terms of geopolitical position, in terms of the ability of entrenched elites to maintain power and order, in terms of territory? Or in terms of numbers -- something more akin to "mean fitness?"

    Ultimately, we evaluate the strength of a hypothesis by its ability to predict or explain empirical evidence. Naturally in an essay of this kind Richerson and Boyd did not have the opportunity to draw in examples in a way that clearly support their hypothesis. But those examples they are able to include seem pretty weak:

    Likewise, the growth of ancient empires seems to have owed much to the assimilation of border peoples. Conquering elites, such as the Mongols in China, the Mughals in India and the Goths in Rome, largely adapted to their highly successful host culture rather than the other way around. In every case, these durable systems had institutions — the Confucian merit-based bureaucracy, the Hindu system of self-governing castes, Roman law — that endure today in one form or another.

    These examples support the idea that societies that attract immigrants tend to have ideas and institutions that cause them to be richer, less violent and less exploitative than the societies that supply them. The Goths were fleeing chaos on the steppe. Christianity, with its concern for the poor and humble, grew mainly by voluntary conversion to eventually become the official religion in the Roman Empire. Confucian humanism, with its concern for good government, replaced the predatory and quarrelsome landed elite as the backbone of Chinese society. Hindu tolerance and productive organization of cultural diversity led to one of the world's wealthiest societies in medieval times. Medieval Islam attracted converts spanning from North Africa to southeast Asia because it supported effective statecraft, intellectual advancement and trade on a vast scale.

    This is a fairly Pollyanna-ish view of the growth of Christianity, Islam, and Confucianism. It seems close to claiming that the Goths were a net benefit to Roman cultural institutions.

    Alexander the Great and Genghis Khan were successful conquerors, but they made a less durable impact on the world than, say, Mohammed, Buddha, Christ and the institution builders they inspired such as Constantine and the Umayyad caliphs.

    Maybe there is a case here somewhere, but I'm not sure Constantine is really the example they wanted.

    A good cultural conservative would point out that there is no surprise when an effective cultural institution survives for a long time. Effectiveness causes persistence. Random changes that affect the function of a long-lasting institution are likely to be bad. An institution that can tolerate changes in other cultural parameters (one that is modular) will tend to persist in the face of other changes -- like the substitution of an imperial elite for that of a conquering horde. Conquering hordes from the hinterland didn't come fully equipped with cultural mechanisms to govern cities, tax commerce, and ensure agricultural productivity. Of course they would have adopted the trappings of the empires they conquered.

    Like biological adaptations, we should be skeptical that changes would make long-lasting cultural institutions more effective. We can also consider that their continued effectiveness depends on many other shared aspects of culture.

    References:

    Richerson RJ, Boyd R. 2008. Migration: an engine for social change. Nature 456:877. doi:10.1038/456877a

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